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# Project Description The Alternative Ways of Seeing Madeline Kort Summary Final work I am a multi-disciplinary graphic designer whose practice centres on socially engaged design that encourages critical thinking, incites discourse, and promotes social action. My work is often research-led, with a particular interest in design history, and building space for care and creativity. Through projects like The Alternative Ways of Seeing , I use design not only as a tool for communication but also as a space for critique, reflection, and resistance. I am interested in how publishing, pedagogy, and collaboration can open up alternative ways of knowing—especially when informed by decolonial, feminist, and anti-hegemonic perspectives I am a multi-disciplinary graphic designer whose practice centres on socially engaged design that... College Camberwell College of Arts Course BA (Hons) Graphic Design Graduation year 2025 The Alternative Ways of Seeing is an interventional educational resource that looks to encourage a critical examination of the canon. It highlights how educational institutions have historically prioritised the canonical works—often to the detriment of representation, innovation, and diverse perspectives. Rooted in historic biases that favour a white, Western, male narrative, the canon leaves many voices underrepresented. This volume asks: Who gets to be seen? And what other ways of seeing exist? The book is split into two parts. The first uses John Berger’s Ways of Seeing —the most checked-out book at UAL Camberwell Library over the last decade—as a symbol of the canon. While the second introduces ‘alternative ways of seeing,’ positioning Berger’s foundational text in dialogue with more diverse voices which build on and expand his ideas. The aim is to put the two into conversation, showing the value the canon while challenging its limitations, opening space for expansion and new perspectives. By teaching canonical texts alongside contemporary and diverse authors, educators can broaden the curriculum, inspire critical thinking, and help to foster innovation in design education. This approach supports a more inclusive, pluralistic, and progressive field. Recognising multiple histories, narratives, and ways of seeing instead of one. Final work The Alternative Ways of Seeing Volume 1 'Alternative Ways of Seeing' include (but not limited to): bell hooks' 'Black Looks: The Oppositional Gaze' Anne H. Berry's (et al) 'The Black Experience in Design' Linda Nochlin's 'Why Have There Been No Great Women Artists?' Laura Mulvey's 'Visual Please and Narrative in Cinema' View Gallery View Gallery The Alternative Ways of Seeing Volume 1 The second volume, The Alternative Ways of Knowing , will be shown at the 2025 Degree Show and featured on my website. It explores pedagogy as design practice, asking: How else can we learn and know? It features texts and projects by Paulo Freire, bell hooks, Urjuan Toosy’s The Short Big , and an interview with Abbie Vickress on imperfect index . Share this project The Alternative Ways of Seeing is an interventional educational resource that looks to encourage a critical examination of the canon. It highlights how educational institutions have historically prioritised the canonical works—often to the detrim... A link to this page has been added to your clipboard Browse related work Activism Futures Histories Community Politics Social Justice Aesthetics Access, Ability & Inclusivity Diversity Pedagogy Education Publication SocialDesign Activism Interaction Inclusivity Care GraphicDesign Collaboration DesignThinking Design
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/644148/cover ## External - https://www.linkedin.com/in/madeline-kort/ - https://www.instagram.com//maddiekortdesign/ - https://readymag.website/u1922463970/maddiekort/ - mailto:madeline.mkort@gmail.com - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F644148%2Fcover&text=The+Alternative+Ways+of+Seeing - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F644148%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F04001550%2Fsmeller2-1.jpg&description=The+Alternative+Ways+of+Seeing