Master's Project

Linsheng Chen

Summary
Final work

I am a postgraduate student in London College of Fashion.

Integrating Chinese Five Elements philosophy into holistic multi-sensory experiences: Cultivating brand loyalty among Chinese Gen Z consumers in the luxury fragrance industry.

Final work

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Master's Project

Integrating Chinese Five Elements philosophy into holistic multi-sensory experiences: Cultivating brand loyalty among Chinese Gen Z consumers in the luxury fragrance industry.

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