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# Project Description Read me Again Lin Zhang Summary Final work Hi! I’m a Chinese graphic designer with a focus on visual language and cross-cultural communication. My practice explores public symbols and how they are read—or misread—across different cultural contexts. I work through experimental publishing and visual interventions, questioning the assumed universality of graphic icons. By deconstructing icons and reconfiguring their relation to text, space, and habit, I aim to reveal the gaps, ambiguities, and negotiations involved in meaning-making. This practice invites viewers to engage critically with visual systems that often go unnoticed, yet shape everyday understanding. Hi! I’m a Chinese graphic designer with a focus on visual language and cross-cultural communicati... College Central Saint Martins Course MA Graphic Communication Design Graduation year 2025 “Read Me Again” explores how public graphic symbols are misread in cross-cultural contexts. Through experiments with icons, text, and spatial cues, the project reveals how meaning is not fixed but co-produced through interaction and habit. It critiques assumptions of universal visual language and proposes methods for testing symbol legibility and adaptability. The outcome—a publication and poster series—invites viewers to rethink recognition, ambiguity, and the performative nature of visual communication. Final work Understanding does not come from the graphic itself, but from an act of cognitive negotiation. View Gallery View Gallery View Gallery View Gallery View Gallery Research and process View Gallery View Gallery View Gallery View Gallery View Gallery View Gallery Share this project “Read Me Again” explores how public graphic symbols are misread in cross-cultural contexts. Through experiments with icons, text, and spatial cues, the project reveals how meaning is not fixed but co-produced through interaction and habit. It critiques assumptions of universal... A link to this page has been added to your clipboard Browse related work Identity Access, Ability & Inclusivity Conflict & Its Effects Language Places & Spaces Systems VisualCommunication Symbolism
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