Lin Zhang

Hi! I’m a Chinese graphic designer with a focus on visual language and cross-cultural communication. My practice explores public symbols and how they are read—or misread—across different cultural contexts. I work through experimental publishing and visual interventions, questioning the assumed universality of graphic icons. By deconstructing icons and reconfiguring their relation to text, space, and habit, I aim to reveal the gaps, ambiguities, and negotiations involved in meaning-making. This practice invites viewers to engage critically with visual systems that often go unnoticed, yet shape everyday understanding.