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# Project Description Place Branding; Reimagining Lee Valley Lilian Hoyle Summary Final work College Central Saint Martins Course BA (Hons) Graphic Communication Design Graduation year 2025 There are layers of audiences that this project hopes to connect with, expanding to locals, Londoners and commuters. These are audiences that would benefit from the space the most, with Edgeland’s accessibility to a large natural space a unique pull. Research shows that both commuters and those who live in dense urban environments are at a higher disposition to a number of mental and physcial health issues. Therefore, it would be beneficial to encourage these audiences to seek the benefits that nature brings. Final work Research and process Graphite and charcoal illustration used for screen print Share this project In this project place branding is used to reimagine the visual identity of Lee Valley’s parkland area. This expansive natural space runs from North East London out to Hertfordshire and Essex covering 26 miles, yet lacks a prescence of visual language. Tapping into it’s identity a... A link to this page has been added to your clipboard Browse related work Nature & Environment Community
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/637525/cover ## External - https://www.linkedin.com/in/lilian-hoyle-278361261/ - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F637525%2Fcover&text=Place+Branding%3B+Reimagining+Lee+Valley - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F637525%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F02144301%2FDSC_0044lll.png&description=Place+Branding%3B+Reimagining+Lee+Valley