lilian-hoyle__unknown__ual__2025

Basic

School: RCA
Program:
Year: 2025
Author(s):

Source: https://ualshowcase.arts.ac.uk/project/637525/cover

Materials / Themes / Keywords

Contacts

Files

Images

(no images downloaded yet)

Description (Markdown extracted)

# Project Description

Place Branding; Reimagining Lee Valley

Lilian Hoyle

Summary

Final work

College Central Saint Martins

Course BA (Hons) Graphic Communication Design

Graduation year 2025

There are layers of audiences that this project hopes to connect with, expanding to locals, Londoners and commuters. These are audiences that would benefit from the space the most, with Edgeland’s accessibility to a large natural space a unique pull. Research shows that both commuters and those who live in dense urban environments are at a higher disposition to a number of mental and physcial health issues. Therefore, it would be beneficial to encourage these audiences to seek the benefits that nature brings.

Final work

Research and process

Graphite and charcoal illustration used for screen print

Share this project

In this project place branding is used to reimagine the visual identity of Lee Valley’s parkland area. This expansive natural space runs from North East London out to Hertfordshire and Essex covering 26 miles, yet lacks a prescence of visual language. Tapping into it’s identity a...

A link to this page has been added to your clipboard

Browse related work

Nature & Environment

Community

Links (Markdown)

# Links

## Official page
- https://ualshowcase.arts.ac.uk/project/637525/cover

## External
- https://www.linkedin.com/in/lilian-hoyle-278361261/
- https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F637525%2Fcover&text=Place+Branding%3B+Reimagining+Lee+Valley
- https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F637525%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F02144301%2FDSC_0044lll.png&description=Place+Branding%3B+Reimagining+Lee+Valley