Lilian Hoyle

In this project place branding is used to reimagine the visual identity of Lee Valley’s parkland area. This expansive natural space runs from North East London out to Hertfordshire and Essex covering 26 miles, yet lacks a prescence of visual language. Tapping into it’s identity as an Edgeland, imagery inspired by the blend of urban and nature creates a rich new language to which the park can be recognised by. 

There are layers of audiences that this project hopes to connect with, expanding to locals, Londoners and commuters. These are audiences that would benefit from the space the most, with Edgeland’s accessibility to a large natural space a unique pull. Research shows that both commuters and those who live in dense urban environments are at a higher disposition to a number of mental and physcial health issues. Therefore, it would be beneficial to encourage these audiences to seek the benefits that nature brings.