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# Project Description Age Is Not a Trend Lama Alhenaky Summary Final work College London College of Fashion Course BSc (Hons) Psychology of Fashion Graduation year 2025 "Age Is Not a Trend" examines how fashion advertising marginalizes women over 30 by perpetuating ageist beauty standards. Through in-depth interviews with 20 UK-based women aged 18–25 and 30–57, this project reveals the emotional and psychological impact of youth-centric ideals in the fashion industry. The findings highlight how exclusion affects women across generations, from young women adopting anti-aging behaviours early to older women feeling emotionally invisible. The project calls for authentic, inclusive representation in fashion media to challenge damaging narratives about age and beauty Final work Share this project "Age Is Not a Trend" examines how fashion advertising marginalizes women over 30 by perpetuating ageist beauty standards. Through in-depth interviews with 20 UK-based women aged 18–25 and 30–57, this project reveals the emotional and psychological impact of youth-centric ideal... A link to this page has been added to your clipboard Browse related work Body Community Aesthetics Being Human Data Mental Health OldAge YoungPeople Fashion AntiFashion Advertising Marketing Wellbeing Beauty
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/654214/cover ## External - https://www.instagram.com/lamaalmohammed - mailto:lamaalmohammed@outlook.com - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F654214%2Fcover&text=Age+Is+Not+a+Trend - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F654214%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F07%2F06162012%2FAge-Is-Not-a-Trend-Lama-Alhenaky-Copy.jpg&description=Age+Is+Not+a+Trend