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Age Is Not a Trend

Lama Alhenaky

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I am a fashion designer and researcher with a strong interest in how fashion shapes the way we see ourselves. My work explores the intersection of design, identity, and psychology.Combining a background in fashion design with a degree in the Psychology of Fashion, I focus on issues of representation, beauty standards, and overall well-being. My project, Age Is Not a Trend, challenges the industry’s fixation on youth and calls for more inclusive and authentic portrayals of women of all ages.
I am a fashion designer and researcher with a strong interest in how fashion shapes the way we see o...

"Age Is Not a Trend" examines how fashion advertising marginalizes women over 30 by perpetuating ageist beauty standards. Through in-depth interviews with 20 UK-based women aged 18–25 and 30–57, this project reveals the emotional and psychological impact of youth-centric ideals in the fashion industry. The findings highlight how exclusion affects women across generations, from young women adopting anti-aging behaviours early to older women feeling emotionally invisible. The project calls for authentic, inclusive representation in fashion media to challenge damaging narratives about age and beauty

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Age Is Not a Trend

"Age Is Not a Trend" examines how fashion advertising marginalizes women over 30 by perpetuating ageist beauty standards. Through in-depth interviews with 20 UK-based women aged 18–25 and 30–57, this project reveals the emotional and psychological impact of youth-centric ideal...

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