Katie Yeh

Chia-Yen Yeh (Katie) is an award-winning Taiwanese photographer and creative content strategist based in London. Her work has been internationally recognised, receiving two International Photography Awards (IPA) in Conceptual Advertising, alongside an Official Selection in 2022, celebrating her ability to blend powerful storytelling with striking visual execution.

Katie brings hands-on experience across creative marketing, content development, and storytelling. With a background in both creative media production and strategic communication, she has led cross-functional teams in delivering impactful campaigns, including an e-commerce project that achieved a 70% increase in promotional traffic and a 15% reduction in customer issues. Her work is defined by a strong visual sensibility, audience-first thinking, and the ability to align creative ideas with business goals.

Katie began her creative journey at Central Saint Martins before earning a BA in Photography from the London College of Communication. She also completed professional training in Consumer Behaviour for Marketing and Management at the London School of Economics and Political Science, further enriching her ability to build brand messaging that resonates with diverse audiences.