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Stop Spending, Try Mending

Jura Kernazickaite

I'm a Graphic Design graduate from University of the Arts London, with a focus on digital and editorial design. My practice is rooted in using design as a tool for social impact, creating thoughtful and functional work that encourages positive behaviour change around issues such as fast fashion, overconsumption and the western diet, which I explored in depth in my dissertation. With a background in photography, I have an eye for composition and enjoy capturing striking visuals in everyday settings. My earlier studies in fine art continue to shape my design approach, giving me a deep appreciation for aesthetics and detail. I address broad social and environmental issues by focusing on small-scale, everyday actions – using design to inform and empower people to make changes that collectively can lead to a larger positive impact.
I'm a Graphic Design graduate from University of the Arts London, with a focus on digital and editor...

This is a small scale approach aimed at reducing fast fashion consumption. By making mending look easy and fun through simple instructions that anyone can take home, people are more likely to fix their existing clothes instead of purchasing new ones. These instructions show the easiest ways to sew, darn and upcycle, with the intention of getting beginners started with mending.

Final work

An image of three posters with tear of strips containing mending instructions
A poster presented in a public context of a car boot sale

This is an example of a poster presented in a public setting – a car boot sale. By making them available for any member of the public to take home, it means there's a higher chance for behaviour change.

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Stop Spending, Try Mending

This is a small scale approach aimed at reducing fast fashion consumption. By making mending look easy and fun through simple instructions that anyone can take home, people are more likely to fix their existing clothes instead of purchasing new ones. These instructions show th...

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