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# Project Description Runway To Responsive Space Julie Chen Summary Final work Fashion Visual Merchandising and Branding student at LCF. Focused on visual strategy, spatial design, and brand identity across digital and physical environments. Interested in how culture shapes retail and storytelling. Fashion Visual Merchandising and Branding student at LCF. Focused on visual strategy, spatial des... College London College of Fashion Course BA (Hons) Fashion Visual Merchandising and Branding Graduation year 2025 Final Major Project – BA (Hons) Visual Merchandising & Branding, LCF A speculative exhibition concept reimagining Gareth Pugh’s avant-garde fashion through immersive technology and spatial storytelling. This project explores how digital environments, VR interaction, and physical installations can converge to transform the runway into a responsive, emotionally driven experience. Set in White City, the dual-floor design blends cinematic narratives with tactile materials and motion-based visuals—challenging traditional exhibition formats and redefining how audiences engage with fashion in space and time. Final work Share this project Final Major Project – BA (Hons) Visual Merchandising & Branding, LCFA speculative exhibition concept reimagining Gareth Pugh’s avant-garde fashion through immersive technology and spatial storytelling. This project explores how digital environments, VR interaction, ... A link to this page has been added to your clipboard Browse related work Fashion 3dDesign VisualMerchandising Branding VR PostHuman ImmersivePerformance Immersive Technology Interaction Narrative Experimentation SpatialDesign
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/652212/cover ## External - mailto:julie678920@gmail.com - https://forms.arts.ac.uk/client-enquiry-form/ - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/06/09180228/6-POSTER-BOARDS-GARETH-PUGH.pdf - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F652212%2Fcover&text=Runway+To+Responsive+Space - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F652212%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F16153032%2FImage-16-06-25-at-8.57%25E2%2580%25AFPM.jpg&description=Runway+To+Responsive+Space