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# Project Description SELINA Joy Ojetola Summary Final work CEO of SELINA with experience as a Garment Technologist, Fashion Market Campaign developer, Dresser, Designer and more. CEO of SELINA with experience as a Garment Technologist, Fashion Market Campaign developer, Dress... College London College of Fashion Course BA (Hons) Fashion Design and Development Graduation year 2025 SELINA is a dancewear brand for women who like to look fashionable while they dance. After experimenting with different styles as a designer throughout my BA degree, this Showcase project is a more consumer-focused approach to design. I decided to start this brand after attending many heels-dance classes as a part of the UAL dance society. I realised that it was difficult to pick clothes to wear to dance classes that were both practical to dance in, in terms of fabric and flexibility, but also fashionable so I felt good while dancing. After asking around, I discovered I was not the only one with this issue. Many other dance/sports brands on the market have simple, plain designs. Many dancers do not want to pick between simple & practical or looking good & fashionable. As such, SELINA was born. Please follow the Instagram page to see the exciting moves SELINA will make. SELINA’s key values are: Ethical, Practical & Fashionable, Eco-Considerate. Final work Research and process Share this project SELINA is a dancewear brand for women who like to look fashionable while they dance. After experimenting with different styles as a designer throughout my BA degree, this Showcase project is a more consumer-focused approach to design. I decided to start this brand after attend... A link to this page has been added to your clipboard Browse related work Body Being Human Community Gender Play Sexuality Climate Emergency Dancewear Dance Fashion Sustainability Sexuality Femininity Sportswear Sports
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/665586/cover ## External - https://www.instagram.com/selina.ldn - mailto:joyojetola@gmail.com - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F665586%2Fcover&text=SELINA - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F665586%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F22125028%2FShowcase-profile-UAL-front-pic.png&description=SELINA