joonseok-boo__unknown__ual__2025

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School: RCA
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Year: 2025
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Source: https://ualshowcase.arts.ac.uk/project/629630/cover

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# Project Description

SYLLABUILD: Build Hangeul. One Syllable at a Time.

Joonseok Boo

Summary

Final work

I am a strategic designer and creative problem solver with a degree in Graphic Communication Design (Strategy & Identity) from Central Saint Martins, University of the Arts London. I have led brand strategy, CI/BI design, UX/UI, and typography projects—combining a process-driven methodology with a strong aesthetic vision to deliver user-centred design solutions.

I am a strategic designer and creative problem solver with a degree in Graphic Communication Desi...

College Central Saint Martins

Course BA (Hons) Graphic Communication Design

Graduation year 2025

By enabling learners to build each letter, Syllabuild: Hangeul Learning Kit demystifies the Korean alphabet and allows them to see and feel its underlying logic.

Since Hangeul usually appears as completed glyphs, many people find it exotic. Syllabuild breaks each glyph back into the horizontal, vertical, diagonal, and curved strokes that King Sejong originally intended. This history is transformed into a hands-on puzzle using a grid board, stroke-shaped blocks, and quick-reference flashcards. Learners stack strokes, observe a consonant or vowel emerge, and then slot three characters together to form a syllable. The corresponding booklet describes how three elemental vowel symbols—heaven, earth, and human—combine to produce every vowel sound or why adding a single stroke causes a consonant to become aspirated.

Non-Korean speakers simultaneously internalise pronunciation, form, and meaning, gaining rapid reading fluency. Designers, meanwhile, encounter a non-Latin script not as an “other” but as a rigorous, modular type system. By reframing Hangeul as an exercise in systematic design, Syllabuild invites everyone to question Eurocentric ideas of what written language should look like and to celebrate a script where phonetic function and visual structure are inseparable.

Final work

Package

The package contains the kit. It has a window in the middle of the top part which enables the logo to appear.

Components

Syllabuild comprises an instructional booklet, two flashcard sets (one for consonants and one for vowels), Hangeul-stroke blocks, a grid board, and a pair of tweezers.

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Using the kit

Learners will use the flashcards and the instructional booklet to build Hangeul syllables using the stroke blocks and pronounce them.

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By enabling learners to build each letter, Syllabuild: Hangeul Learning Kit demystifies the Korean alphabet and allows them to see and feel its underlying logic.Since Hangeul usually appears as completed glyphs, many people find it exotic. Syllabuild breaks each glyph b...

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# Links

## Official page
- https://ualshowcase.arts.ac.uk/project/629630/cover

## External
- https://www.linkedin.com/in/joonseok-boo-38a54b310?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- https://www.instagram.com/jsbo0
- tel:07749877624
- mailto:joon.booboo@gmail.com
- https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F629630%2Fcover&text=SYLLABUILD%3A+Build+Hangeul.+One+Syllable+at+a+Time.
- https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F629630%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F02175244%2FTN.jpg&description=SYLLABUILD%3A+Build+Hangeul.+One+Syllable+at+a+Time.