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The Beauty Discovered Through Neuroaesthetics

Jisoo Kim

Profile picture of Jisoo Kim

Hello, I'm Jisoo Kim London based Hair and make up artist

I studied BA Hair and Make-up for Fashion at the London College of Fashion, where I received comprehensive education combining both theory and practical skills. While studying, I gained diverse hands-on experience as a makeup artist across various media and genres, including fashion films, runway shows, dramas, music videos, fashion lookbooks, and magazines. For each project, I collaborated closely with creative professionals such as directors, stylists, and photographers to realize unique concepts and styles, enhancing my teamwork and communication skills.

Through these collaborative experiences, I built a broad professional network and developed the ability to adapt flexibly to the rapidly evolving beauty trends and demands of the fashion industry. I continuously explore new techniques and modes of expression, striving to cultivate my own distinctive makeup style. Moving forward, I aim to generate creative synergy through collaborations across diverse fields and grow into an influential artist within the global fashion and beauty landscape.

Hello, I'm Jisoo Kim London based Hair and make up artist

I studied BA Hair and Make-up for...

Hire me via Arts Temps

My work explores Neuroaesthetics the study of how the human brain perceives beauty while drawing on surrealism to go beyond perception into the realm of the unconscious and imagination. Perfect symmetry and proportion can often feel unnatural, and it is within that space of distortion and imperfection that I seek new forms of beauty. Through a surrealist lens, I navigate the boundary between reality and the unreal, embracing intentional imbalance, visual dissonance, and the unfamiliar within the familiar. My practice invites viewers to step outside conventional notions of beauty and engage with it on a more instinctive, emotional level.

Final work

A girl wearing a mask where the eyes, nose, and mouth are mixed and mismatched.

Unbalanced Face Mask

We often perceive a face as beautiful when its eyes, nose, and mouth are symmetrical and follow ideal proportions. However, this mask deliberately departs from those standards, embracing asymmetry and distorted ratios.

Within this imperfection and collapse of balance, I discovered a new kind of beauty and visual intrigue.

I believe that something truly captivating begins at the point where familiarity is disrupted.

Perfect round face with pearl

Perfect round face

No matter the angle of view, every point along its edge remains equidistant from the center, achieving balance across every axis. With neither beginning nor end, its continuous curve has long symbolized harmony, constancy, and equilibrium.

This structural perfection reflects the ideal beauty often sought by humans, while also embodying notions of repetition, cycles, and eternity. My work begins with this pristine form, using it as a point of departure to explore the emotional undercurrents, interventions, and aesthetic possibilities that emerge when balance is challenged or subtly disrupted.

A girl is holding a bent wire object close to her face.

Collage face

By freely arranging the eyes, nose, and mouth using collage techniques, the traditional principles of Neuroaesthetics such as symmetry and the golden ratio are deliberately disregarded. This unconventional and bold composition breaks away from established aesthetic standards, aiming to explore a new dimension of beauty. It offers viewers a fresh visual experience and perception that transcends the familiar facial structure. Through this, the work challenges fixed notions of beauty and reinterprets it in a diverse and original way through free and expressive arrangement.

A girl wearing collage makeup poses on a bench.

Free Face

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The Beauty Discovered Through Neuroaesthetics

My work explores Neuroaesthetics the study of how the human brain perceives beauty while drawing on surrealism to go beyond perception into the realm of the unconscious and imagination. Perfect symmetry and proportion can often feel unnatural, and it is within that space of di...

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