Jieran Tao

Initially focused on fashion design, I have long explored the relationship between clothing, identity, the body, and aesthetics. Over the course of my career, I gradually expanded into styling direction and visual photography, accumulating extensive cross-media experience across numerous creative production projects. It was during this process that I became drawn to visual storytelling and ultimately turned my attention to film, embarking on my own directing journey.

For me, the transition from fashion design to directing wasn't a simple career change, but rather a natural extension of my creative path. I've always been fascinated by the emotional power of images, and film has become a crucial medium for expressing complex emotions and exploring human experience. The keen visual perception fostered by my fashion training has also formed the unique language foundation of my filmmaking.