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# Project Description What if Clocks Didn't Exist? Jidapa Charoenchokekitti Summary Final work Hi all! I am a visual designer whose design practice specialises in editorial and publication design, print-making, branding & identity, illustration, and moving image/animation design. My work focuses on bringing the often overlooked aspects to life and uses design as a provocative tool to represent diverse narratives and voices, fostering connections and perspectives into the story. Hi all! I am a visual designer whose design practice specialises in editorial and publication des... College Central Saint Martins Course BA (Hons) Graphic Communication Design Graduation year 2025 Time, as an abstract concept, is a universal framework in which we all live based on the structure of 12 months a year, 7 days a week, and 24 hours a day. These frameworks have been so deeply embedded in our everyday lives that we rarely question these systematic modes of cultural construction, even though they play a role in every part of our lives. The project explores and challenges the conventional notions of how we view and experience time through a conversation-led interview that invites viewers to foster self-observation, and reflection, and explore different ways in which we can interpret and embrace the nuances of subjective and experiential dimensions of our personal experience of time. The publication acts as a tool that carries these meaningful findings and conversations through a typographically-led composition design derived from concrete poetry, emphasising the meaningful dialogue that challenges the conventional ways of how we ‘read’ and ‘interact’ with a book. I hope this book acts as a starting point for conversation and self-reflection on our relationship with time. To slow down, even just for a second, in this fast-paced world we live in. Final work Research and process Share this project Time, as an abstract concept, is a universal framework in which we all live based on the structure of 12 months a year, 7 days a week, and 24 hours a day. These frameworks have been so deeply embedded in our everyday lives that we rarely question these systematic modes of cult... A link to this page has been added to your clipboard Browse related work Data Craft & Process Community Realities Language Materiality Histories Time Publication Critique VisualResearch
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/642495/cover ## External - https://www.linkedin.com/in/jidapacharoenchokekitti/ - https://www.instagram.com/pangaia.design - tel:07824412838 - mailto:jidapacharoenchok@gmail.com - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F642495%2Fcover&text=What+if+Clocks+Didn%27t+Exist%3F - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F642495%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F03173507%2FUAL-Showcase-2.jpg&description=What+if+Clocks+Didn%27t+Exist%3F