What if Clocks Didn't Exist?

Jidapa Charoenchokekitti

Summary
Final work

Hi all! I am a visual designer whose design practice specialises in editorial and publication design, print-making, branding & identity, illustration, and moving image/animation design. My work focuses on bringing the often overlooked aspects to life and uses design as a provocative tool to represent diverse narratives and voices, fostering connections and perspectives into the story.

Hi all! I am a visual designer whose design practice specialises in editorial and publication des...

CollegeCentral Saint Martins
CourseBA (Hons) Graphic Communication Design
Graduation year2025

Time, as an abstract concept, is a universal framework in which we all live based on the structure of 12 months a year, 7 days a week, and 24 hours a day. These frameworks have been so deeply embedded in our everyday lives that we rarely question these systematic modes of cultural construction, even though they play a role in every part of our lives. The project explores and challenges the conventional notions of how we view and experience time through a conversation-led interview that invites viewers to foster self-observation, and reflection, and explore different ways in which we can interpret and embrace the nuances of subjective and experiential dimensions of our personal experience of time. The publication acts as a tool that carries these meaningful findings and conversations through a typographically-led composition design derived from concrete poetry, emphasising the meaningful dialogue that challenges the conventional ways of how we ‘read’ and ‘interact’ with a book.

I hope this book acts as a starting point for conversation and self-reflection on our relationship with time.

To slow down,

even just for a second, in this fast-paced world we live in.