# Project Description

Synthetic Eden

Jiaying Jin

Summary

Final work

College London College of Fashion

Course BA (Hons) Fashion Design Technology: Menswear

Graduation year 2025

After the disappearance of Earth’s magnetic field, humanity survives in fully industrialized bases relying on artificial magnetic poles. To find a way to coexist with nature, people are fully armed, exploring genetic infections and the world beyond the base. Nature attempts to invade human genes, and the hope for survival lies in achieving balance through genetic fusion.

The “genetic assimilation” depicted in the novel symbolizes biological integration while simultaneously challenging individual independence and self-identity. The intrusion of external genes threatens human self-awareness and individuality. Today, the widespread use of the internet and social media has accelerated the speed and scope of information dissemination, reaching a vast audience in a very short time. This may lead to a convergence of individual consciousness, where people unconsciously accept external influences and gradually lose themselves in order to fit in. Examples include wearing the same clothes, chasing fashion trends, and even aligning in speech and attitudes. How to maintain individuality and authenticity while absorbing information has become a critical issue.

The brand is committed to helping young people preserve their individuality and express themselves, evolving from simple commodity transactions to deeper emotional identification and cultural resonance, becoming a bridge between personal expression and social integration.

Additionally, this collection is released in limited quantities to ensure each garment’s uniqueness, enhancing its value and scarcity. High-quality fabrics are selected to extend the garment’s lifespan and avoid the overconsumption and waste associated with fast fashion. For instance, coatings and waterproofing techniques improve the garments’ functionality and durability, ensuring lasting performance after repeated wear.

Final work

Research and process

Look 3 development

Look 1 development

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After the disappearance of Earth’s magnetic field, humanity survives in fully industrialized bases relying on artificial magnetic poles. To find a way to coexist with nature, people are fully armed, exploring genetic infections and the world beyond the base. Nature attempts to...

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