# Project Description

WDYDFY?

James Pancaldi

Summary

Final work

James is a UX and Visual communication designer with a background in Anthropology.

James is a UX and Visual communication designer with a background in Anthropology.

College London College of Communication

Course Pg Dip Design For Visual Communication

Graduation year 2024

What Do You Do For You?' looks to Social Prescribing – specifically engagement with the arts and the notion of creative health – as the next step to improve public health at scale.

Appropriating the seemingly outdated term, ‘Hobby’, WDYDFY? explores how brand and product design can be used to positively impact the mental health and wellbeing of communities by connecting individuals, as well as increasing access, to local clubs, classes and workshops that are centred around creativity.

Final work

Hobby activity cards

A selection of branded cards to promote local workshops, classes and clubs hosted on the Hobby platform.

Pottery activity card

What do you do for you? poster

Hobby brand identity

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What Do You Do For You?' looks to Social Prescribing – specifically engagement with the arts and the notion of creative health – as the next step to improve public health at scale.Appropriating the seemingly outdated term, ‘Hobby’, WDYDFY? explores how brand and product...

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