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# Project Description Bridging Gaps Through Serendipity Jae Yong Summary Final work Hi! I’m Jae, a dedicated design strategist with a deep passion for human-centered design. I focus on combining research and strategy to craft meaningful experiences. Grounded in design thinking, I turn complex problems into effective, impactful solutions. Hi! I’m Jae, a dedicated design strategist with a deep passion for human-centered design. I... College London College of Communication Course BA (Hons) Design Management Graduation year 2025 This project challenges the belief in Singapore that creative careers are less valuable than traditional paths like medicine, engineering or finance. It explores the roots of this mindset, the struggles creatives face, and how a sense of community and belonging can help shift these views. By fostering support networks and celebrating local voices, the project aims to reshape perceptions and highlight that the creative industry is just as valuable. In collaboration with aspiring Singaporean creatives, I developed Serendipity, an initiative designed to empower Singaporean creatives to pursue their creative passions with confidence. Final work Research and process Share this project This project challenges the belief in Singapore that creative careers are less valuable than traditional paths like medicine, engineering or finance. It explores the roots of this mindset, the struggles creatives face, and how a sense of community and belonging can help shift ... A link to this page has been added to your clipboard Browse related work Community Places & Spaces Identity
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/653721/cover ## External - https://www.linkedin.com/in/jae-yong-63476517b?lipi=urn%3Ali%3Ap - mailto:yongjiehui852@gmail.com - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/06/11111800/UAL-Showcase_Process-Book-2.pdf - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F653721%2Fcover&text=Bridging+Gaps+Through+Serendipity - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F653721%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F11114402%2FAsset-2serendipity-logo-1.jpg&description=Bridging+Gaps+Through+Serendipity