Jack Ferguson Ray

This is predominantly a menswear/lifestyle collection inspired by and revolving around gardening and the many facets there of. The garments are inspired by and designed towards horticulture but not purpose built to be exclusively used in such settings. The collection utilises and reinvents considered garment references, merging sportswear and function driven silhouettes with heritage fabrics.

As part of my final year collection I propose a brand concept entitled ‘Seriously Good Gear’, a playful take on purpose driven, functional garments unlike any other. The future of clothing resides at the intersect of functionality and fashion. This is where you will find seriously good gear. I believe the gear you buy, outdoor or otherwise should be just that… seriously good.