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Jàpá (an emotional migration memoir)

Itunuoluwa Akinsehinde

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Itunuoluwa Ayanfe is a brand designer/Art director from Nigeria based in London, UK. She has 4+ years of experience in brand design, motion design, and art direction. Her portfolio includes successful campaigns across diverse industries such as FinTech, HealthTech, and Food brands, to mention a few. Her work has raised millions in funding/revenue, touched thousands of customers, and inspired designers in her immediate environment. She harbours a deep passion for creating functional, simple, yet elegant designs. Itunuoluwa is a key on storytelling and a big lover of window seats <3.

Itunuoluwa Ayanfe is a brand designer/Art director from Nigeria based in London, UK. She ha...

This emotional memoir chronicles my move from Nigeria to the UK as a first-generation immigrant, a privilege entwined with leaving loved ones behind for a brighter future. Amid Nigeria's deteriorating conditions and escalating immigration, this project candidly captures the emotional journey of leaving home, showcasing turmoil and triumphs. Its ultimate goal is to vividly portray the defining challenges and victories of the immigrant experience.

Final work

Jàpá (an emotional migration memoir) short film

This project is an emotional memoir inspired by my recent relocation from Nigeria to the United Kingdom. With immigration on the rise due to the deteriorating conditions in my home country (Nigeria), this project strives to candidly convey the complex array of emotions that accompany leaving one's homeland, highlighting the emotional turmoil and ultimate triumphs experienced in the process. Ultimately, the outcome should vividly portray the challenges and victories that define an immigrant experience.

Warning: Contains flashing images
The theme of isolation manifests in urban and suburban settings, where a lone figure stands out against the backdrop of a bustling city

Photography installation; Jàpá

Isolation:

This visual direction explores the theme of isolation;

The theme of isolation manifests in urban and suburban settings, where a lone figure draped in vibrant African attire stands out against the backdrop of a bustling city. Through long-exposure techniques, I aim to convey the paradox of being surrounded by a crowd yet feeling profoundly alone, exploring the emotional landscape of isolation.

This is one of the key struggles of immigrants when they have just relocated from their home country to a foreign land.

In the realm of survival, the lens captures the metamorphosis of individuals navigating diverse work landscapes.

Photography installation; Jàpá

Survival:

This visual direction explores the theme of survival;

In the realm of survival, the lens captures the metamorphosis of individuals navigating diverse work landscapes. Through a series of composite images in a dimly lit setting, I spotlight the challenges and compromises made in pursuit of stability, reflecting the often unseen transitions that unfold behind closed doors.

The solitude of 'Alone' is captured through intimate, dramatic portrait. Sitting on the bed in Ankara motif.

Photography installation; Jàpá

Loneliness:

This visual direction explores the theme of loneliness;

The solitude of 'Alone' is captured through intimate, dramatic portraits. Sitting on the bed, bathed in focused light, the subject contemplates their journey as they miss home. The Ankara motif, a symbolic companion as a Nigerian, embodies a reminder of home,

a moment of solace and evoking a poignant sense of solitude.

Research and process

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Jàpá (an emotional migration memoir)

This emotional memoir chronicles my move from Nigeria to the UK as a first-generation immigrant, a privilege entwined with leaving loved ones behind for a brighter future. Amid Nigeria's deteriorating conditions and escalating immigration, this project candidly captures the em...

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