hui-chen__unknown__ual__2025

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School: RCA
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Year: 2025
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Source: https://ualshowcase.arts.ac.uk/project/649672/cover

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# Project Description

痒痒挠 Yang Yang Nao

Hui Chen

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Hui Chen is a London-based multidisciplinary artist from Shanghai, China. Her practice spans strategy, art direction, graphic design and experimental object-making.

Drawing from personal experience and daily observation on people, pets and things happening around, Hui’s work reflects a curiosity about the evolving relationship between humans, animals, and nature. She is also interested in myths and folklore and how these ancient narratives echo contemporary social phenomena.

Hui Chen is a London-based multidisciplinary artist from Shanghai, China. Her practice spans stra...

College London College of Fashion

Course BA (Hons) Creative Direction for Fashion

Graduation year 2025

痒痒挠 Yang Yang Nao is a cross-cultural project exploring how Chinese Gen Z abroad connect with family narratives and recreate supportive communities in foreign environments. By incorporating traditional family dynamics into contemporary life, this project not only provides practical guidance for adapting to new lifestyles, but also demonstrates the importance of cultural heritage in building resilient, thriving communities.

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痒痒挠 Yang Yang Nao is a cross-cultural project exploring how Chinese Gen Z abroad connect with family narratives and recreate supportive communities in foreign environments. By incorporating traditional family dynamics into contemporary life, this project not only provides prac...

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# Links

## Official page
- https://ualshowcase.arts.ac.uk/project/649672/cover

## External
- https://www.instagram.com/huiiiii__chen
- https://huichenis.cargo.site/
- mailto:huichen3528@outlook.com
- https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/06/09163642/Hui-Chen-outcome.pdf
- https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/06/10010137/Hui-event-strategy-2.pdf
- https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/06/10003745/Hui-process.pdf
- https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F649672%2Fcover&text=%E7%97%92%E7%97%92%E6%8C%A0+Yang+Yang+Nao
- https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F649672%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F10005819%2FIMG_6745222-1.png&description=%E7%97%92%E7%97%92%E6%8C%A0+Yang+Yang+Nao