# Project Description

The Other

Helios Zou

Summary

Final work

College London College of Fashion

Course MA Fashion Photography

Graduation year 2025

The Other investigates how East Asian social structures manufacture female Otherness . This project reveals that exclusion does not occur through overt oppression, but through quiet, systemic mechanisms: family roles, patriarchal expectations, cultural capital, educational hierarchies, and algorithmic aesthetics.

Within this order, women are compelled to continuously perform “qualified femininity.” Those who do not comply—whether by carrying scars, tattoos, attitude, or simply refusing to conform—are silently pushed to the margins and marked as the Other .

This work is not a celebration of “diverse beauty.” Instead, it is a visual critique of the structures that select, validate, and legitimize only a portion of women while disqualifying the rest. The project exposes how societies manufacture exclusion and demonstrates that Otherness is not natural, but produced.

Final work

Home as a relay of structural violence — Social norms on women are translated and magnified within the family, where daily interactions turn them into tangible demands on the body and behavior.

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The Other investigates how East Asian social structures manufacture female Otherness. This project reveals that exclusion does not occur through overt oppression, but through quiet, systemic mechanisms: family roles, patriarchal expectations, cultural...

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