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McQueen: Iconoclast.

Harriett Baker

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HARRIETT BAKER is a London-based Creative Director and Fashion PR and Communications specialist, known for her distinctive vision and strategic approach to brand storytelling. A graduate of the London College of Fashion with a BA Honours degree in Fashion Public Relations and Communication, Harriett combines a strong academic foundation with hands-on industry experience to craft compelling narratives and elevate fashion brands in a competitive global market.

HARRIETT BAKER is a London-based Creative Director and Fashion PR and Communicat...

“McQueen: Iconoclast” is a hypothetical project created for Alexander McQueen Menswear and accessories, inspired by the 50th anniversary of punk. It explores the radical spirit and visual defiance of the movement, reimagining its legacy through a contemporary lens. Drawing from the raw energy, DIY ethos, and anti-establishment attitude of punk, Iconoclast fuses rebellious tailoring with subversive materials and unexpected details. This concept challenges traditional notions of luxury, embracing disruption as a form of elegance - true to McQueen's history of provocation and innovation.

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McQueen: Iconoclast. By Harriett Baker.

“McQueen: Iconoclast” is a hypothetical project created for Alexander McQueen Menswear and accessories, inspired by the 50th anniversary of punk. It explores the radical spirit and visual defiance of the movement, reimagining its legacy through a contemporary lens. Drawing from the raw energy, DIY ethos, and anti-establishment attitude of punk, Iconoclast fuses rebellious tailoring with subversive materials and unexpected details. This concept challenges traditional notions of luxury, embracing disruption as a form of elegance - true to McQueen's history of provocation and innovation.

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McQueen: Iconoclast.

“McQueen: Iconoclast” is a hypothetical project created for Alexander McQueen Menswear and accessories, inspired by the 50th anniversary of punk. It explores the radical spirit and visual defiance of the movement, reimagining its legacy through a contemporary lens. Drawi...

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