harrie-yoo__unknown__ual__2025

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School: RCA
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Year: 2025
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Source: https://ualshowcase.arts.ac.uk/project/427968/cover

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# Project Description

e-MERGING HUeMAN

Harrie Yoo

Summary

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Harrie Yoo is a London-based multidisciplinary artistic director based in Seoul, South Korea. She is specialized in brand design and digital art, and her work spans graphic, 3D, film, and photography. She focuses on developing creative aesthetics by fusing real and virtual, art and technology, and conflicting conventional concepts. Her aim is to present a vision that can expand the existing perspective through visual language.

Harrie Yoo is a London-based multidisciplinary artistic director based in Seoul, South Korea. She...

College London College of Communication

Course MA Design for Art Direction

Graduation year 2022

e-MERGING HUeMAN questions the conventional dichotomy notions that classify identity through the juxtaposition and fusion of the physical self and the digital avatar. The merging of the physical self with digital technology has the liberating potential to expand the way we express and perceive ourselves. The ambiguity created through this convergence can be an opportunity to expand and recategorize existing thinking based on dualism. This is an attempt to break down the boundaries of traditional concepts and expand awareness and imagination of the self.

Final work

e-MERGING HUeMAN

Humans and non-humans, women and men, good or evil, black and white...

Under dualism, our identities are named, classified, and defined in a dichotomous way, and the discrimination and hierarchy formed from this have reduced the potential of individuals.

What do identity, gender, and race mean in the realm of freedom to create a new reality between physical and digital?

How can the convergence of the digital and physical body blur the dichotomy of identity and expand imagination?

e-MERGING HUeMAN_Moving image poster

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Headpieces inspired by the changing shapes of nature

Accessory plays a major role in expressing identity and individuality. Digital accessories are maximizing awareness of how to express individuality, and in the near future, we will be wearing creative accessories even in the physical world.

Headpiece design is based on the shape of a physical nature that changes its shape and color depending on the circumstance. Humans and nature are not separate, neither are the physical world nor the digital world. Since humans are beings who can change their appearance depending on the era and technology, as the physical world merges with the digital world, the ways of expressing ourselves will expand even more.

1 Nudibranchs evolved to take on thousands of shapes and colors depending on the environment

2 Deer's decorative antlers evolved into exaggerated forms for competition and mating

3 Flowing forms of water

These were created digitally and 3D printed.

Research and process

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e-MERGING HUeMAN questions the conventional dichotomy notions that classify identity through the juxtaposition and fusion of the physical self and the digital avatar. The merging of the physical self with digital technology has the liberating potential to expand the way we exp...

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# Links

## Official page
- https://ualshowcase.arts.ac.uk/project/427968/cover

## External
- http://www.linkedin.com/in/harrieyoo
- https://www.instagram.com/harrieyoo
- http://harrieyoo.com
- tel:+44 7864784969
- mailto:contact.harrieyoo@gmail.com
- https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/03/01224706/FMP_portfolio_part1_1116.pdf
- https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F427968%2Fcover&text=e-MERGING+HUeMAN
- https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F427968%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2023%2F03%2F01223321%2FEH_myweb_2000x1500.png&description=e-MERGING+HUeMAN