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# Project Description Glossier x WNBA Collaborative Apparel Expansion Hailey Alexis Burdett Summary Final work 2025 Final-year American international student at the University of the Arts London, London College of Fashion, graduating with honors in Fashion Buying and Merchandising. Former Global Fashion Brands Licensing & Partnerships Intern at The Walt Disney Company. Skilled in fashion licensing, creative product development, and retail strategy, with a strong understanding of branding, KPIs, and consumer behavior. Proven ability to present to senior leadership, collaborate cross-functionally, and adapt in dynamic, fast-paced environments. Upon graduation, I will be joining Sony Music Group in Los Angeles as a Licensing and Retail Coordinator, where I aim to further grow my product development expertise within a commercial context for entertainment brands. 2025 Final-year American international student at the University of the Arts London, London Colle... College London College of Fashion Course BA (Hons) Fashion Buying and Merchandising Graduation year 2025 This showcase is a product of my final major project, which explores the opportunity for Glossier to expand into womenswear and merchandise through a collaborative apparel range with the WNBA. Building on their existing partnership, which began in 2020 and was renewed in 2024. With women’s sports on the rise and the licensed merchandise market projected to reach $42.3bn by 2028, Glossier holds a first-mover advantage in this space. Using primary and secondary research, the report identifies strong demand among Gen Z women for female-centric sports merchandise. The proposed U.S.-sourced range supports Glossier’s product development strategy and is forecasted to deliver significant ROI, while highlighting the mutual benefits of investing in women’s sports. Final work Glossier Artifact Front View Share this project This showcase is a product of my final major project, which explores the opportunity for Glossier to expand into womenswear and merchandise through a collaborative apparel range with the WNBA. Building on their existing partnership, which began in 2020 and was renewed in 2024.... A link to this page has been added to your clipboard
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/651133/cover ## External - https://www.linkedin.com/in/hailey-burdett-207263189/ - https://www.instagram.com/haileyburdett - mailto:haileyaburdett@gmail.com - https://forms.arts.ac.uk/client-enquiry-form/ - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F651133%2Fcover&text=Glossier+x+WNBA+Collaborative+Apparel+Expansion - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F651133%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F09091212%2FScreenshot-2025-06-09-at-10.12.01%25E2%2580%25AFam.png&description=Glossier+x+WNBA+Collaborative+Apparel+Expansion