# Project Description

PR Creative Brief

Hailee Sechio

Summary

Final work

Hello! I'm Hailee Sechio, a passionate and creative Public Relations Graduate student at LCC.

Hello! I'm Hailee Sechio, a passionate and creative Public Relations Graduate student at LC...

College London College of Communication

Course MA Public Relations

Graduation year 2024

This project showcases the pitch we created to support Greenpeace's digital awareness campaign to help unveil the environmental destruction that is caused by Tesco's business practices. We chose to collaborate with the beloved Fireman Sam to spread the word about Tesco's lack of sustainable initiatives.

Final work

Greenpeace X Fireman Sam

This is the billboard image we created to showcase our Greenpeace collaboration with Fireman Sam. The QR code takes you to the Greenpeace "Tesco industrial meat petition" website.

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This project showcases the pitch we created to support Greenpeace's digital awareness campaign to help unveil the environmental destruction that is caused by Tesco's business practices. We chose to collaborate with the beloved Fireman Sam to spread the word ...

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