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# Project Description Celebrating Community through Bird Watching Grace Morris Summary Final work College London College of Fashion Course BA (Hons) Fashion Public Relations and Communication Graduation year 2025 I wanted to share my final university outcome of the 'Realising Your Tactics' unit for my brand: HH-118389225, where I created a BTS style short film focussing on themes of nature, urban and community. Short film BTS content for brands are constantly seeing a rise in popularity across a range of platforms. The reason for this? It allows consumers to see into the brand in a more intimate way, allowing them to feel more connected and build a deeper, more lasting connection with them. With this in mind, I wanted to use this to realise my 'Community Activations' tactic in my campaign project to promote a branded bird watching event following the raw journey of 4 friends. Using a playful tone, the film is a unique and innovative piece of media that can be used across socials to promote HH-118389225 and increase consumer engagement. Whilst it was stepping outside of my comfort zone, I'm proud of the final piece and I had so much fun collaborating with the people close to me. Videographer/creative director: Grace Morris Model 1: Tuula Marriott-Smith Model 2: Callum Sterry Model 3: Mwaba Mwiko Model 4: Christie Spelman Editor: Eve Morris Merch design: Grace Morris Callum Sterry Final work RYT HH 118 short film Following themes of nature, urban, and most importantly community, the project aims to convey a BTS insight into the raw journey of 4 friends as they head out for a day of bird watching in collaboration with Helly Hansen's HH-118389225. Research and process Share this project I wanted to share my final university outcome of the 'Realising Your Tactics' unit for my brand: HH-118389225, where I created a BTS style short film focussing on themes of nature, urban and community.Short film BTS content for brands are constantly seeing a rise in pop... A link to this page has been added to your clipboard
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/670731/cover ## External - https://www.instagram.com/gracexm - mailto:gracejrmorris@gmail.com - https://www.linkedin.com/in/grace-morris-397729294/# - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/06/22163656/RYT-research.pdf - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F670731%2Fcover&text=Celebrating+Community+through+Bird+Watching - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F670731%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F22161651%2FScreenshot-2025-06-22-at-17.16.19.png&description=Celebrating+Community+through+Bird+Watching