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# Project Description Bytesized Fashion. Bridging Brands & Games Giulia Mifsud Summary Final work BSc in Fashion Management from London College of Fashion, UAL. Passionate about sustainability and the future of fashion. Developing synergies with the online world to reduce fashion waste. BSc in Fashion Management from London College of Fashion, UAL. Passionate about sustainability an... College London College of Fashion Course BSc (Hons) Fashion Management Graduation year 2025 Bytesized Fashion is an innovative digital marketing start-up that operates at the intersection of the fashion and gaming industries. The business aims to facilitate collaborations between fashion brands and video game developers by integrating branded digital fashion items, such as outfits, accessories, and static product placements into gaming environments. By leveraging the rising engagement of Gen Z and Millennial consumers with both gaming and fashion, the company addresses a growing market opportunity for immersive, non-intrusive brand engagement. The project examines the business's desirability, feasibility, and viability through primary and secondary research, including interviews with industry professionals and end consumers. Additionally, it outlines the operational strategy, revenue model, and risk management framework of Bytesized Fashion, concluding with a financial forecast and scalability plan for the first five years of operation. Final work Giulia Mifsud FMP Artefact Share this project Bytesized Fashion is an innovative digital marketing start-up that operates at the intersection of the fashion and gaming industries. The business aims to facilitate collaborations between fashion brands and video game developers by integrating brande... A link to this page has been added to your clipboard
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/630432/cover ## External - https://www.linkedin.com/in/giulia-mifsud-252939253/ - mailto:g.mifsud@protonmail.com - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F630432%2Fcover&text=Bytesized+Fashion.+Bridging+Brands+%26+Games - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F630432%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F15135017%2FScreenshot-2025-06-15-at-14.44.14.jpg&description=Bytesized+Fashion.+Bridging+Brands+%26+Games