(no images downloaded yet)
# Project Description The TikTok Virality Consolidation Framework Fernanda Barbosu Summary Final work I am a marketer with 4+ years of experience in social media and marketing strategy. I've always been obsessed with visual storytelling, graphic design and creating seriously cool content. I am a marketer with 4+ years of experience in social media and marketing strategy. I've always b... College London College of Fashion Course MA Strategic Fashion Marketing (online) Graduation year 2026 This project critically explores how UK fashion Small and Medium-sized Enterprises (SMEs) perceive, plan, and evaluate the brand-building outcomes of viral TikTok content targeting Gen Z women. The study addresses the prevalent "viral vacuum" where fleeting, algorithm-driven visibility often fails to translate into sustained brand equity, leaving SMEs with transient attention rather than meaningful brand capital. The core aim is to understand how ephemeral viral moments can be converted into the durable brand assets of awareness, distinctive associations, and emotional connection. Final work Share this project This project critically explores how UK fashion Small and Medium-sized Enterprises (SMEs) perceive, plan, and evaluate the brand-building outcomes of viral TikTok content targeting Gen Z women. The study addresses the prevalent "viral vacuum" where fleeting, algorithm-driven v... A link to this page has been added to your clipboard Browse related work Identity SocialMedia
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/681884/cover ## External - https://www.instagram.com/fernanda.barbosu - https://www.instagram.com/fernanda.barbosu?igsh=bmFpdjdwdDdnbTY2&utm_source=qr - mailto:barbosustefania@yahoo.ro - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/10/17083212/Poster-1.pdf - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F681884%2Fcover&text=The+TikTok+Virality+Consolidation+Framework - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F681884%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F10%2F17083924%2Fwww.png&description=The+TikTok+Virality+Consolidation+Framework