Ejae Kim

Pocket Pod helps young, first-time investors overcome their fear of finance using emotion-driven design and behavioural economics principles. The platform transforms intimidating financial concepts into friendly, conversational podcast episodes with simple interactive tools. Instead of treating finance as an expert-only domain filled with complex jargon, Pocket Pod makes it accessible and enjoyable, starting with small, everyday actions like investing spare change. The goal is to replace the panic and anxiety typically associated with financial media with confidence and empowerment.