# Project Description Reclaiming Craft Visibility Divyashree Choubey Summary Final work Hey, I’m Divyashree. I graduated with an MA in Fashion Design Management from London College of Fashion. With a background in menswear design and product development, I bring together creativity and strategy to explore how fashion can evolve responsibly. I’m passionate about crafts, sustainability, and building transparent fashion systems that give value to both heritage and innovation. I also work as a 3D designer, using digital tools to reimagine how culture and technology can shape the future of fashion. Hey, I’m Divyashree. I graduated with an MA in Fashion Design Management from London College of F... College London College of Fashion Course MA Fashion Design Management Graduation year 2025 This research investigates how Digital Product Passports (DPPs) can address the misattribution of Indian crafts in global fashion supply chains, with a focus on embroidery, weaving, and block printing. Situated within an interpretivist paradigm, it draws on perspectives from artisans, craft cluster managers, merchandisers, and technology founders to understand the challenges of visibility, recognition, and fair value distribution. Findings reveal that while Indian crafts are integral to luxury fashion production, they are often obscured in brand storytelling, leaving artisans marginalised in the value chain. Opacity, intermediaries, and compliance-driven documentation practices maintain structural imbalances, yet digital innovations such as DPPs show potential to bridge these gaps by offering transparency, authenticity, and consumer trust. The study proposes pathways for integrating DPPs into craft supply chains, including collaborative industry standards, policy support, and accessible digital infrastructure for artisans. Such measures aim to reposition Indian crafts more equitably in global markets while safeguarding cultural heritage. Ultimately, the project highlights the importance of aligning digital innovation with heritage preservation, ensuring artisans are recognised not only as producers but as custodians of culture within the evolving landscape of sustainable fashion. Final work Tracing Luxury’s Indian Origins The images represent how Indian craftsmanship underpins global luxury fashion, from Hermès scarves made in India to Dior’s collaborations with Indian embroidery houses and its Mumbai runway show. These examples highlight the paradox of visibility: while Indian artisans shape the creative core of luxury, their contributions remain largely unacknowledged. This project explores how Digital Product Passports can make such craftsmanship visible, ensuring recognition, authenticity, and fair value for artisans within global fashion supply chains. Share this project This research investigates how Digital Product Passports (DPPs) can address the misattribution of Indian crafts in global fashion supply chains, with a focus on embroidery, weaving, and block printing. Situated within an interpretivist paradigm, it draws on perspectives from a... A link to this page has been added to your clipboard Browse related work Activism Community Craft & Process Digital Experiences Histories Realities Social Justice Sustainability Technology