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# Project Description Dissertation Daniela Morales Sanchez Summary Final work Hi there, My name is Daniela. I was born and raised in Mexico City, and now live in Toronto, Canada. I have a background in Textile Design, and fortunately, I can now say I finished my Master's studies in Strategic Fashion Marketing. My curiosity drives me to keep learning, and my expertise spans textile design, sustainability, digital marketing, social media, email marketing, content creation, marketing strategy, photo editing, and art direction. Hi there, My name is Daniela. I was born and raised in Mexico City, and now live in Toront... College London College of Fashion Course MA Strategic Fashion Marketing (online) Graduation year 2026 Transparency in Mid-Market Fashion: How Disclosure in Textile Production Influences Gen Z’s Trust and Loyalty in North America Final work Transparency in Mid-Market Fashion: How Disclosure in Textile Production Influences Gen Z’s Trust and Loyalty in North America This project investigates how transparency in textile production processes influences Generation Z’s trust and loyalty toward mid-market fashion brands in North America. The study addresses the growing demand for sustainable and ethical practices in the fashion industry, which is often criticised for environmental harm, poor labour conditions, and greenwashing. By combining qualitative interviews with industry professionals and quantitative surveys with Gen Z consumers, the research explores how brands communicate transparency, how young consumers perceive and evaluate these efforts, and under what conditions transparency builds trust and long-term loyalty. The findings aim to provide actionable recommendations for fashion brands on aligning sustainability messaging with Gen Z expectations, supporting both academic understanding and industry strategies to foster more authentic and credible brand-consumer relationships. Share this project Transparency in Mid-Market Fashion: How Disclosure in Textile Production Influences Gen Z’s Trust and Loyalty in North America A link to this page has been added to your clipboard Browse related work Fashion GenerationZ
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/680904/cover ## External - https://www.linkedin.com/in/danielamorsan/ - https://danimorr03.wixsite.com/portfolio/contact - mailto:daniela.morsan@hotmail.com - https://forms.arts.ac.uk/client-enquiry-form/ - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F680904%2Fcover&text=Dissertation - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F680904%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F10%2F03154902%2F1-4.png&description=Dissertation