# Project Description MediaBar Chu Qiao Zhao Summary Final work College London College of Communication Course MA Graphic Branding And Identity Graduation year 2025 MediaBar is a speculative brand that reimagines long-form media as cognitive nourishment. It takes the form of a habit-forming app that transforms films, books, and podcasts into symbolic nutrition bars that feed your evolving Media Self . In response to the widespread effects of attention fragmentation caused by short-form, high-stimulation platforms, MediaBar encourages intentional and reflective media consumption. Drawing on survey insights—showing that users aspire to absorb, reflect on, and retain what they consume—the brand translates these ideals into a tangible reward system. Each focused engagement with long-form content earns a Media Bar , composed of three cognitive nutrients: Intellect (sustained comprehension), Insight (personal reflection), and Imagination (emotional or visual resonance). These are tracked through self-assessment prompts and algorithmic reflection analysis, making cognitive growth both visible and rewarding. By turning meaningful media engagement into a gamified ritual, MediaBar positions itself as a tool for reclaiming attention and contributing to a cultural shift toward depth, presence, and mindful consumption. Final work MediaBar App Mockup of the MediaBar App Interface MediaBar Subway Ad Mockup of the MediaBar Subway Ad MediaBar's collaboration with Penguin Book Mockup of MediaBar's collaboration with Penguin Book MediaBar's collaboration with The NewYorker Mockup of MediaBar's collaboration with The NewYorker Research and process Share this project MediaBar is a speculative brand that reimagines long-form media as cognitive nourishment. It takes the form of a habit-forming app that transforms films, books, and podcasts into symbolic nutrition bars that feed your evolving Media Self.In res... A link to this page has been added to your clipboard Browse related work Access, Ability & Inclusivity Activism Digital Experiences Futures Health & Wellbeing AppDesign Branding DesignThinking GraphicDesign Identity Media Narrative Speculative