# Project Description

Frequency Lost Event Teaser

Christina Phan

Summary

Final work

College London College of Fashion

Course BA (Hons) Fashion Public Relations and Communication

Graduation year 2025

“Frequency Lost” is a teaser video for a fictional collaboration between fashion brand Mowalola and underground rave collective Virus LDN. Developed as part of my final PR campaign project at UAL, this concept combines creative direction, campaign strategy, and team collaboration to imagine an immersive music-led event designed to create cultural buzz and reflect Mowalola’s bold, rebellious identity.

Inspired by Mowalola’s words — “I create for people who are free, who live their truth” — this project explores fashion as a tool for self-expression and identity. Growing up in a small countryside town as the only person of colour in my school, I rarely saw diversity celebrated. Music videos became my escape, showing me a world where individuality mattered.

Now based in London, I draw from the city’s vibrant youth culture and underground scene. Through glitch-heavy visuals, fast edits, and a raw, lo-fi aesthetic, Frequency Lost invites viewers into a distorted, high-intensity space where fashion, sound, and culture collide.

Final work

Frequency Lost

Share this project

“Frequency Lost” is a teaser video for a fictional collaboration between fashion brand Mowalola and underground rave collective Virus LDN. Developed as part of my final PR campaign project at UAL, this concept combines creative direction, campaign strategy, and team collaborat...

A link to this page has been added to your clipboard

Browse related work

Identity

Fashion

CreativeDirection

PublicRelations