Christina Phan

“Frequency Lost” is a teaser video for a fictional collaboration between fashion brand Mowalola and underground rave collective Virus LDN. Developed as part of my final PR campaign project at UAL, this concept combines creative direction, campaign strategy, and team collaboration to imagine an immersive music-led event designed to create cultural buzz and reflect Mowalola’s bold, rebellious identity.

Inspired by Mowalola’s words — “I create for people who are free, who live their truth” — this project explores fashion as a tool for self-expression and identity. Growing up in a small countryside town as the only person of colour in my school, I rarely saw diversity celebrated. Music videos became my escape, showing me a world where individuality mattered.

Now based in London, I draw from the city’s vibrant youth culture and underground scene. Through glitch-heavy visuals, fast edits, and a raw, lo-fi aesthetic, Frequency Lost invites viewers into a distorted, high-intensity space where fashion, sound, and culture collide.