- CollegeLondon College of Communication
- CourseMA Service Design
- Graduation year2024
NestWise is a service that supports early-career women professionals in navigating career advancement and family planning goals by providing practical tools, resources, and platforms to help them make informed decisions about family planning.
This project aims to support early-career women professionals navigating career advancement and family planning challenges. In the project’s current stage, we focused on gathering insights from individuals in high-demand fields, such as finance, intending to expand the reach to other sectors as the project progresses. The project recognises women’s unique challenges—especially the need to balance career growth with family planning considerations—and seeks to create a comprehensive resource that empowers them to align personal and professional aspirations with greater confidence.
The project will provide resources, practical tools, and structured guidance to support informed decisions about family planning milestones. These include assessing financial readiness, determining the optimal time to start a family, and understanding employer policies on parental leave and flexible work arrangements.
At the current stage, due to time constraints and data collection limitations, the focus is on financial analysis through income and expense calculations and a curated channel guiding the audience to additional helpful resources. Additionally, the project gathers insights through user interviews and service design techniques to identify critical areas where women feel challenged or unsupported.
Ultimately, this project aspires to empower early-career women professionals to approach family and career planning in a way that feels achievable, intentional, and aligned with their overall life goals, creating a foundation for long-term satisfaction and balance in both personal and professional life.
Final work
Service Projection
The service is projected to continue with community building and feature expansion development. The initial stage focuses on an income and expense calculator and a resource platform, as illustrated in the app prototype. The highlighted feedback shows the need for more consideration for comprehensive support, including benefit calculators, career pathway maps, and tools for alternative family planning. The future service hopes to become a two-way conversation with users to collect data and feedback to make future alterations to customise a more suitable service to include more audiences, aiming to become a community to support users.
Service Blueprint
NestWise App
The proposed service is a digital application designed for ease of use and accessibility, tailored to modern user needs. It provides prospective and current parents with a streamlined way to manage early childhood financial planning through intuitive input fields and multiple-choice options.
The first key feature of the application helps users estimate early childhood costs from birth to age three by analysing income and expenses. With detailed expense categories covering various childcare options, parents can make informed financial plans and explore different scenarios to see how each choice impacts their overall planning.
Another key feature is a comprehensive resource hub that serves two purposes: first, to help users discover valuable information they may not have considered, and second, to offer a curated overview of available options for conception and childcare. This hub ensures that users are well-informed on diverse childcare and family planning resources, supporting their unique needs.
NestWise App
Research and process
Project Timeline and Methodology
The project followed the Double Diamond Framework process and Systemic Design Framework characteristics as the core methodologies. Research methods, including primary and secondary research, such as user interviews and digital discovery, were incorporated to explore target audience perspectives on family planning while balancing career aspirations and gathering background information through System Thinker's lens. Additionally, service design tools—such as stakeholder maps, ecosystem maps, personas, user journey maps, and analysis matrices—were developed to deepen insights into users’ needs, desires, and pain points, acting as the Connector to link various perspectives and connect personal, social, and organisational needs. This holistic approach focuses on creating a service proposal that supports family planning and career balance.
Service Design Thinking embraces the idea that services should be built around the people they serve. It encourages collaboration and aims to enhance the overall user experience by taking input from all stakeholders. By translating user insights into practical, user-centred solutions, the practice informed decisions that lead to a service proposal designed to improve real lives. This process is not just about creating a plan; it’s about narrating a vision that resonates with users and empowers them on their journeys.
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