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# Project Description Sari Sari Stories Chelsea Laylo Summary Final work Chelsea Laylo is a British-born Filipino art director and designer based in London. Her work explores the Filipino diaspora in the UK, focusing on domestic labour, memory, and community spaces. Through publications, installations, and tactile materials, she creates immersive experiences that preserve underrepresented stories and promote cultural understanding. Chelsea Laylo is a British-born Filipino art director and designer based in London. Her wor... College London College of Communication Course BA (Hons) Design for Art Direction Graduation year 2026 "Sari-sari" is a Tagalog term meaning "variety." It refers to small, family-run shops that sell everyday goods and play an essential role in Filipino communities. Sari Sari Stories is a handmade publication that explores Filipino-owned stores in Earl's Court, London, also known as Little Manila. This publication examines how these shops preserve and adapt the essence of sari-sari stores in a diasporic context. Through oral interviews, photography, and publication design, it documents the stories of store owners, the spaces they create, and their importance to the Filipino community in London. Sari Sari Stories explores how these spaces nurture a sense of belonging, preserve cultural continuity, and strengthen intergenerational connections. As a second-generation Filipino born and raised in London, this project reflects my personal engagement with community and heritage. This project aims to preserve these stories for future generations while exploring themes of resilience, identity, and the cultural life of the Filipino diaspora in London. Photo taken in Batangas, Philippines by Kimberley Laylo Final work Sari Sari Stories (2025) Art direction & Publication Design: Chelsea Laylo Editor & Copywriter: Kimberley Laylo Photography: Kimberley Laylo (Philippines) & Rona Lagos (London, UK) Camera assistants: Summer Partridge & Anatta Production assistant: Ruby Hagan View Gallery View Gallery View Gallery Sari Sari Stories The bookbinding process. Photo taken by Anatta Research and process Sari Sari Stories on Film (2024) Silent Montage of Film Photos from Sari Sari Stories (2024) Behind-the-scenes look at Filipino-owned sari-sari stores in London through film photography. Art Direction: Chelsea Laylo Photography: Rona Lagos Share this project "Sari-sari" is a Tagalog term meaning "variety." It refers to small, family-run shops that sell everyday goods and play an essential role in Filipino communities. Sari Sari Stories is a handmade publication that explores Filipino-owned stores in Earl's Court, Lo... A link to this page has been added to your clipboard Browse related work Community Histories Identity CulturalIdentity Design Diaspora Publication
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/695031/cover ## External - https://www.linkedin.com/in/chelsea-laylo1004/?originalSubdomain - https://www.instagram.com/chelsealaylo - https://chelsealaylo.com - mailto:chelsealaylo@outlook.com - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F695031%2Fcover&text=Sari+Sari+Stories - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F695031%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2026%2F02%2F09161833%2FChelsea-Laylo-Showcase-1-2.jpg&description=Sari+Sari+Stories