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# Project Description Work Energy Workout Caixi He Summary Final work ㌥(ง ˙˘˙ )ว㌥ A graphic designer and visual researcher from China, my practice encompasses graphic design, installation design, moving image, and performance. ㌥(ง ˙˘˙ )ว㌥ A graphic designer and visual researcher from China, my practice encompasses gr... College London College of Communication Course MA Graphic Media Design Graduation year 2025 Work Energy Workout explores the affective dimension of labour control within contemporary Chinese corporate culture through the aesthetics of cuteness and the language of ironic memes. The project collects, categorises, and reanimates the positive poses found in workplace memes and corporate mascots. These are reconstructed into a performative dance. Using physical fatigue as a metaphor, the performance visualises the invisible affective depletion experienced by white-collar workers under the demand for constant enthusiasm and self-exploitation. Through this project, I aim to use graphic media design as a tool of activism to awaken the critical agency within memes, encouraging everyday users to re-examine their shared memes and recognise the deeper social realities they articulate—ultimately challenging the affective control in contemporary corporatism. Final work View Gallery View Gallery View Gallery View Gallery Research and process Share this project Work Energy Workout explores the affective dimension of labour control within contemporary Chinese corporate culture through the aesthetics of cuteness and the language of ironic memes. The project collects, categorises, and reanimates the pos... A link to this page has been added to your clipboard Browse related work Activism Language Capitalism Control GraphicDesign Performance
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/686266/cover ## External - https://www.instagram.com/houer2c - mailto:13156237188@163.com - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/11/12185404/Research-Portfolio-_Caixi-He-3.pdf - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F686266%2Fcover&text=Work+Energy+Workout - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F686266%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F11%2F12185007%2F4-9.png&description=Work+Energy+Workout