# Project Description

Innovation to Immitation-Styled By The Algorithim

Bethea Collier

Summary

Final work

I’m a recent graduate from LCF's Fashion Imaging and Illustration with a strong interest in fashion, social media, and creative trends. Originally from Manchester, I’m passionate about exploring how digital culture shapes personal style, identity, and the way we engage with fashion. My work often looks at how platforms like Instagram and TikTok influence the way trends form and spread, and how this can sometimes blur individuality.

I love working with collage and mixed media as a way of visually communicating ideas and creating layered narratives. My approach is research-led and concept-driven, often combining styling, writing, and design to explore themes around authenticity, digital culture, and self-expression. Alongside my projects, I’ve worked freelance creating social and creative content for a handful of businesses, small to large, allowing me to have hands-on experience in branding, visual storytelling, and digital strategy.

I’m currently looking for opportunities within the creative industries where I can continue to grow, collaborate, and contribute to work that’s culturally aware and visually impactful.

I’m a recent graduate from LCF's Fashion Imaging and Illustration with a strong interest in fashi...

College London College of Fashion

Course BA (Hons) Fashion Imaging and Illustration

Graduation year 2025

My work explores the loss of individuality and creative autonomy in the age of social media. Through analogue collage, scanned fabrics, and photography, I highlight how trends, aesthetics, and influencer culture have led to visual conformity in fashion. My process involved layering cut-outs, removing identities, and duplicating forms to reflect the concept of ‘cloning’ and the impact of algorithm-led style. The creative outcome is a critical reflection of how self-expression is shaped—and often limited—due to digital influence. My final visuals were also inspired by 60s fashion—a decade known for trend-driven style, mass adoption of looks, and uniformity in youth culture, which connects to today’s extremely exaggerated, yet similar cycle of aesthetic replication and fast-paced trend following.

Final work

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Research and process

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My work explores the loss of individuality and creative autonomy in the age of social media. Through analogue collage, scanned fabrics, and photography, I highlight how trends, aesthetics, and influencer culture have led to visual conformity in fashion. My process involved lay...

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