
- CollegeLondon College of Fashion
- CourseBA (Hons) Fashion Imaging and Illustration
- Graduation year2025
My work explores the loss of individuality and creative autonomy in the age of social media. Through analogue collage, scanned fabrics, and photography, I highlight how trends, aesthetics, and influencer culture have led to visual conformity in fashion. My process involved layering cut-outs, removing identities, and duplicating forms to reflect the concept of ‘cloning’ and the impact of algorithm-led style. The creative outcome is a critical reflection of how self-expression is shaped—and often limited—due to digital influence. My final visuals were also inspired by 60s fashion—a decade known for trend-driven style, mass adoption of looks, and uniformity in youth culture, which connects to today’s extremely exaggerated, yet similar cycle of aesthetic replication and fast-paced trend following.
Final work
Research and process
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Innovation to Immitation-Styled By The Algorithim
My work explores the loss of individuality and creative autonomy in the age of social media. Through analogue collage, scanned fabrics, and photography, I highlight how trends, aesthetics, and influencer culture have led to visual conformity in fashion. My process involved lay...
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