Benét Matthias

BY BENÉT is a knitwear brand founded in 2019 by Benét Matthias (also known as B). From her beginnings crafting garments in her room, Benét has established a brand ethos deeply rooted in sustainability and innovation. Drawing upon recycled and dead-stock yarns, she transforms these materials into wearable art pieces that challenge conventions and redefine knitwear.

Benét's creative vision is a fusion of futurism and architectural elements. This unique blend manifests in her designs, which are not just garments but statements of individuality and empowerment. As a black designer in the UK, Benét recognizes the power of self-expression through clothing. It is a means of reclaiming narratives, celebrating identity, and advocating for greater diversity within the fashion industry.

Central to the philosophy of BY BENÉT is the exploration of non-traditional techniques and silhouettes. Each piece is a canvas where proportion, defects, flaws, and imperfections are embraced, creating a dialogue between the garment and its wearer. The result is an aesthetic that is both bold and nuanced, inviting individuals to embrace their own uniqueness without reservation.