# Project Description

Advanced Search

Bailey Foot

Summary

Final work

I'm a graphic designer focused on developing exciting and experimental projects. Some of my more recent work explores our emotional entanglement with devices. I'm interested in how we respond to digital imagery that feels cold, flat, or impersonal, and how seemingly lifeless visuals can still provoke intimacy, nostalgia, and unease. I'm a recent graduate from UAL Camberwell College of Arts, currently living in South London.

I'm a graphic designer focused on developing exciting and experimental projects. Some of my...

College Camberwell College of Arts

Course BA (Hons) Graphic Design

Graduation year 2025

Advanced Search is an exploration of the capabilities of AI-powered reverse image search algorithms, presented through 4000 saved images. The collection explores the nuanced relationship between human and AI image classification. As we teach AI to sort, generate, and organize visual media, its output teaches us to recognize unfamiliar, sometimes uncanny, patterns of visual association. We begin to subconsciously understand the intricacies of AI logic; the strange cohesion of images grouped not by subject, but by texture, lighting, compression artifacts, or other non-human priorities.

Arranged chronologically, this sequence mimics the rhythm of online browsing; continuously redirected, paused, or restarted by a new search. The structure and range of imagery hint at the overwhelming and potentially worrying scale of data that AI systems sift through. As with the digital environments they echo, the pages appear coherent and attractive from afar, with smooth gradients and satisfying colour palettes. But a closer look reveals the opposite, with low-resolution, artifact-riddled JPEGs and uncanny juxtapositions. This tension between surface and substance mirrors how algorithmic systems can often aestheticize or flatten what might otherwise be unsettling.

Inspired by Trevor Paglen’s Adversarially Evolved Hallucinations and the accompanying essay by Anthony Downey, this curated image-set aims to illustrate the ways in which AI can reshape and potentially skew our own perception of reality.

“Ways of seeing are never neutral, images have always required a human to interpret them”  – Trevor Paglen

Final work

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Advanced Search is an exploration of the capabilities of AI-powered reverse image search algorithms, presented through 4000 saved images. The collection explores...

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