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Half-and-Half

Archita Pattanayak

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I am a multidisciplinary Art Director working with fashion, illustration, and prose. My approach blends analytical research with creative intuition, producing outcomes that are both striking and practical. I’m deeply passionate about sewing and also dabble in textile prints, embroidery, and garment graphics. My craft is fuelled by curiosity and shaped by my community.

I am a multidisciplinary Art Director working with fashion, illustration, and prose. My approach ...

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Half-and-Half is a visual ode to the in-between, to those who exist across cultures and communities. The fashion collection is born from a space that exists between the past and the present, traditions and trends, East and West, catering to Gen Z Indians who want to participate in global fashion while celebrating their roots.

Heritage textiles meet fashion-forward silhouettes, reflecting a design philosophy that is both mindful and playful. Each of the three looks has been self-designed and sewn using small-batch cotton fabrics sourced from India. Designed to mould to the wearer, the pieces are adjustable, sustainable, and serve as a canvas for expression and experimentation.

Final work

Women seated in Designed Garments

The Collection

Cloth, thread, and nothing else: these clothes prioritise mindful material use while ensuring a flattering fit. Each look is composed of co-ords that can also be worn as separates, offering greater versatility.

  • Images of women sitting together, enjoying food in the company of each other.
  • Images of women sitting together, enjoying food in the company of each other.
Images of a Catalogue

The Publication

Half-and-Half blends thoughtful fashion with vulnerable prose, dedicated to those who live half-lives between places. Through stories of adjustment, identity, and friendship, it captures the beauty found in the in-betweens.

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Research and process

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Half-and-Half

Half-and-Half is a visual ode to the in-between, to those who exist across cultures and communities. The fashion collection is born from a space that exists between the past and the present, traditions and trends, East and West, catering to Gen Z Indians who want to participat...

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