Anuja Anil Prabhulla Chandran

Where do clothes come from?, is a small step in reimagining traceability and supply chains in the fashion industry. By inviting consumers to look beyond garments as mere commodities and instead see them as collaborators in a living system, it strives to bridge the gap between wearers and their clothes.

The project envisions a world where the stories of the makers, the land, and the non-human beings that cared for the garment in its making are brought to light. Through play, it brings the garment to life as a character and invites us to question the roles we play in its story.

At its heart, the project seeks to create a place-based, intentional, values-driven, and rooted system within the fashion industry, one that pays homage to the land that provides our garments. It teaches us to move at its pace, and not the other way around.