Amy Preston

I am investigating how the fragmentation of film, particularly through short form content online and promotional materials like film trailers, shapes how we experience narratives. This fractured form allows people to engage with characters, aesthetics, and plotlines without ever encountering the full story. By examining these formats, I explore how traditional tools of promotion are evolving in the digital age and how they function simultaneously in real life and online culture. The familiar format of a film trailer was intriguing to me as it places a performance art film, inspired by conventional horror movies, into a framework and context the audience is already familiar with. The idea of creating promotional materials for a film that doesn’t exist and never will speaks to the idea that in online contexts the marketing and anticipation for a film or event is often discussed more now than the film itself.