# Project Description

CampBoo

Allen Pang

Summary

Final work

Allen Pang is a London-based art director and designer whose practice spans moving image, graphic design and independent publication. He develops work through community-led processes such as workshops and creative collaboration. Using visual storytelling, he examines how ideology, perception and memory are constructed and contested. Working across film, publication and posters, Allen creates concept-driven work that foregrounds overlooked narratives and resists imposed ways of seeing.

Allen Pang is a London-based art director and designer whose practice spans moving image, graphic...

College London College of Communication

Course BA (Hons) Design for Art Direction

Graduation year 2025

Top 10 Finalist — RSA Student Design Awards 2023–24

CampBoo is a proposal for a camping site infrastructure that utilises regenerative design principles and forward-thinking methods, offering an enhanced and ecologically responsible approach to the future of camping.

Situated in the subtropical hills of Canton, China, the project responds to the environmental impact of poorly managed campsites. It introduces a bamboo-based infrastructure inspired by traditional Cantonese architecture, incorporating rainwater harvesting, passive ventilation, solar energy, and composting systems.

Rooted in community-led design, CampBoo was developed through interviews with local campers, collaboration with environmental practitioners, and hands-on material testing. The site also integrates a permaculture farm and educational spaces to encourage regenerative practices and local engagement.

By combining sustainable infrastructure with culturally responsive design, CampBoo reimagines outdoor environments as shared spaces shaped by local knowledge, collective care, and ecological responsibility.

Final work

Research and process

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Top 10 Finalist — RSA Student Design Awards 2023–24CampBoo is a proposal for a camping site infrastructure that utilises regenerative design principles and forward-thinking methods, offering an enhanced and ecologically responsible approach to the futur...

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