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# Project Description The Pot of Gold at the End of the Rainbow Alix Damar Summary Final work I have just finished my degree in Psychology of Fashion (BSc) at London College of Fashion and I am hoping to pursue a career within the sustainability sector. My dissertation focused on performative activism and exploiting groups in society for profit, highlighting my interest in corporations power to influence society. I believe all brands can be doing better and I want to be a part of that change. I have just finished my degree in Psychology of Fashion (BSc) at London College of Fashion and I ... College London College of Fashion Course BSc (Hons) Psychology of Fashion Graduation year 2025 This is my dissertation, written as a magazine. I investigated queer perceptions of rainbow washing through interviews with 14 queer people. We discussed topics such as Pride Month, queer representation in media, the relationship between our clothes and identity and brand authenticity. Final work Research and process Share this project This is my dissertation, written as a magazine. I investigated queer perceptions of rainbow washing through interviews with 14 queer people. We discussed topics such as Pride Month, queer representation in media, the relationship between our clothes and identity and brand auth... A link to this page has been added to your clipboard Browse related work Gender Identity Sexuality Social Justice
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/670832/cover ## External - https://www.linkedin.com/in/alexandra-damar-217780263/ - mailto:alix.damar@gmail.com - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/06/22220541/Final-8.pdf - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/06/22220917/22003320.pdf - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F670832%2Fcover&text=The+Pot+of+Gold+at+the+End+of+the+Rainbow - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F670832%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F24192356%2Fportfolio-cover-image.png&description=The+Pot+of+Gold+at+the+End+of+the+Rainbow