# Project Description

The Pot of Gold at the End of the Rainbow

Alix Damar

Summary

Final work

I have just finished my degree in Psychology of Fashion (BSc) at London College of Fashion and I am hoping to pursue a career within the sustainability sector. My dissertation focused on performative activism and exploiting groups in society for profit, highlighting my interest in corporations power to influence society. I believe all brands can be doing better and I want to be a part of that change.

I have just finished my degree in Psychology of Fashion (BSc) at London College of Fashion and I ...

College London College of Fashion

Course BSc (Hons) Psychology of Fashion

Graduation year 2025

This is my dissertation, written as a magazine. I investigated queer perceptions of rainbow washing through interviews with 14 queer people. We discussed topics such as Pride Month, queer representation in media, the relationship between our clothes and identity and brand authenticity.

Final work

Research and process

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This is my dissertation, written as a magazine. I investigated queer perceptions of rainbow washing through interviews with 14 queer people. We discussed topics such as Pride Month, queer representation in media, the relationship between our clothes and identity and brand auth...

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